{"id":189,"date":"2013-05-13T21:27:24","date_gmt":"2013-05-13T21:27:24","guid":{"rendered":"http:\/\/www.ringmastersonline.com\/?p=189"},"modified":"2013-05-13T21:27:24","modified_gmt":"2013-05-13T21:27:24","slug":"e-mail-newsletters","status":"publish","type":"post","link":"http:\/\/www.ringmastersonline.com\/index.php\/e-mail-newsletters\/","title":{"rendered":"E-mail Newsletters"},"content":{"rendered":"

Most of you are already champions at this, but I wanted to cover today some of the benefits of an e-mail newsletter.<\/p>\n

As you business owners have noticed, the internet has changed anything.\u00a0 E-mail newsletters were one of the early ways that marketers capitalized on the online world.\u00a0 It sometimes seems like the good old e-mail newsletter is on its way out, and is even old fashioned compared to some of the new media that are available.\u00a0 This, however, is not the case.<\/p>\n

Even though the e-mail newsletter’s reputation has been battered by spammers and over flooding of the inboxes, think of your newsletter in this way.\u00a0 If your newsletter list has 500 people on it, every time you send out a newsletter, you are contacting each of them.\u00a0 How long would it take you to make 500 phone calls or visit 500 homes and knock on their door?\u00a0 Now of course they won’t all read it, but all 500 people didn’t use to open their door either.\u00a0 And the best part is, you can reach out to them again, and again, and again.<\/p>\n

Here are some tips for your e-newsletters to your customers:<\/p>\n

Add Value:<\/strong><\/p>\n

“SALE! LAST CHANCE” in the subject line might work a couple of times, but eventually, the aggressive pitch is going to get old and you are going to get tagged as spam, ignored, or unsubscribed from.\u00a0 Do sales, do promotions, but sometimes mix it up with valuable content that is meaningful to your customers.\u00a0 Nobody knows your customers like you do.\u00a0 Find ways to tie into what is happening locally.\u00a0 Celebrate temple dedications.\u00a0 Tell your story.\u00a0 Send something funny.\u00a0 Just mix it up once and\u00a0a while and stay in your customer’s good graces.<\/p>\n

Opt In: <\/strong><\/p>\n

It might be tempting to buy e-mailing list full of 1,000 names for $50. However, these lists usually add little value.\u00a0 They’re not targeted, their out of date, and worst of all, they didn’t give you permission to contact them.\u00a0 Permission marketing is really where all of the power of online interactions is.\u00a0 It’s the process of a customer saying, “I trust you to put things in my inbox” and you honoring that trust with valuable and worthwhile content.<\/p>\n

Consistency:<\/strong><\/p>\n

Not only will this make customers accustomed to what your schedule is and more likely to open it, it will also make it easier for you to stay consistent with developing and sending out content.\u00a0 If, for example, you know your newsletter goes out Wednesday morning, pretty much without fail, that Tuesday afternoon, you will be going through and putting together items that will work in that newsletter.<\/p>\n

\"\"
Image Courtesy | Pollways.bangordailynews.com<\/figcaption><\/figure>\n

Hopefully these tips help you as you move forward.<\/p>\n

Ringmasters would love to help you in providing content for your newsletters.\u00a0 Even if you would like to run some specials or giveaways using Ringmasters products, we’d love to talk to you.\u00a0 If you have any other questions about starting an e-mail newsletter or how to go about it, I’d love to help.\u00a0 We’re invested in your success.\u00a0 Just e-mail: kirk@ringmasters-inc.com<\/a> or call me at 801-612-3030 ext. 21.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most of you are already champions at this, but I wanted to cover today some of the benefits of an e-mail newsletter. As you business owners have noticed, the internet has changed anything.\u00a0 E-mail newsletters were one of the early ways that marketers capitalized on the online world.\u00a0 It sometimes seems like the good old […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/posts\/189"}],"collection":[{"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":1,"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"predecessor-version":[{"id":190,"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/posts\/189\/revisions\/190"}],"wp:attachment":[{"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ringmastersonline.com\/index.php\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}