We have a video post for you this week.  This is a video highlighting the recently released line of Return to Christ rings.  For those of you not familiar with the line, here is an excerpt from our catalog:

“For decades, CTR has stood as a symbol of making right choices and following the Savior.  This is a wonderful message and will continue to be important in an increasingly wicked world.  As a complement to that message, the RTC ring reflects a deep commitment to the Savior and a more mature spiritual understanding of why we are here.

The purpose of the RTC ring is to remind us of our purpose in life, that is, to grow, to be tested, to be faithful, to have families, to be happy, and ultimately, to Return to Christ.

In essence, if the “what” of the gospel is to Choose the Right, the “why” of the gospel is to Return to Christ.”

Feel free to use the video below in your e-mail newsletters or on your website.  Without further ado:

Most of you are already champions at this, but I wanted to cover today some of the benefits of an e-mail newsletter.

As you business owners have noticed, the internet has changed anything.  E-mail newsletters were one of the early ways that marketers capitalized on the online world.  It sometimes seems like the good old e-mail newsletter is on its way out, and is even old fashioned compared to some of the new media that are available.  This, however, is not the case.

Even though the e-mail newsletter’s reputation has been battered by spammers and over flooding of the inboxes, think of your newsletter in this way.  If your newsletter list has 500 people on it, every time you send out a newsletter, you are contacting each of them.  How long would it take you to make 500 phone calls or visit 500 homes and knock on their door?  Now of course they won’t all read it, but all 500 people didn’t use to open their door either.  And the best part is, you can reach out to them again, and again, and again.

Here are some tips for your e-newsletters to your customers:

Add Value:

“SALE! LAST CHANCE” in the subject line might work a couple of times, but eventually, the aggressive pitch is going to get old and you are going to get tagged as spam, ignored, or unsubscribed from.  Do sales, do promotions, but sometimes mix it up with valuable content that is meaningful to your customers.  Nobody knows your customers like you do.  Find ways to tie into what is happening locally.  Celebrate temple dedications.  Tell your story.  Send something funny.  Just mix it up once and a while and stay in your customer’s good graces.

Opt In:

It might be tempting to buy e-mailing list full of 1,000 names for $50. However, these lists usually add little value.  They’re not targeted, their out of date, and worst of all, they didn’t give you permission to contact them.  Permission marketing is really where all of the power of online interactions is.  It’s the process of a customer saying, “I trust you to put things in my inbox” and you honoring that trust with valuable and worthwhile content.

Consistency:

Not only will this make customers accustomed to what your schedule is and more likely to open it, it will also make it easier for you to stay consistent with developing and sending out content.  If, for example, you know your newsletter goes out Wednesday morning, pretty much without fail, that Tuesday afternoon, you will be going through and putting together items that will work in that newsletter.

Hopefully these tips help you as you move forward.

Ringmasters would love to help you in providing content for your newsletters.  Even if you would like to run some specials or giveaways using Ringmasters products, we’d love to talk to you.  If you have any other questions about starting an e-mail newsletter or how to go about it, I’d love to help.  We’re invested in your success.  Just e-mail: kirk@ringmasters-inc.com or call me at 801-612-3030 ext. 21.

If you have ordered recently, you may have noticed these small inserts in your package. Not only do these have helpful information, but they also feature a deal of the month. These deals will last the entire month and there will be a new deal starting the first day of each month.

Short and sweet, we’ll have more next week.

As a leader in the jewelry market for 26 years, we’ve learned a thing or two about manufacturing. In fact, we have the capability that if we don’t carry a type of item that your customer wants, such as a trek gift, we can manufacture it for them. That is how the Ringmasters custom works. And now, we’ve made a way to make it easier for you to deliver your customers exactly the product they want.

Here’s it is in three easy steps:

1- Display the Program
Place one of our custom program displays in your retail location. We recommend having it at or near check out so that store employees can answer any questions the customer may have. We have both a counter top option and hanging display options available.
Counter top display: 11 x 8.5″
Hanging Display: 16 x 8.5″

2-The Order is Placed
There are a few ways custom orders can be made: Through your retail location
(optional), online, by phone, by e-mail, or by mail.

Next, we’ll work with the customer in getting the project created using our proven system to: process the order, create the artwork, provide a quote, create a sample, manage production, deliver the product to the customer, and collect the payment. Our dedication to excellent customer service will ensure your referrals are satisfied.

3- Get Paid!
Tell your customers to notify us that you referred them, because once the project is completed, you will receive a 35% margin on the order! And that comes to you without the stresses of carrying inventory or managing products. Each month, you will receive a check for your commission earnings or a credit on your account.

It’s that easy!

To create these custom items, it does take 8-10 weeks, so make sure your customers know to plan ahead.

If you have questions or would like a display, feel free to contact Kirk.